Floor Four,

Dukes Keep

Marsh Lane

Southampton

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We film unbusiness-like conversations with leaders about values, purpose and leadership  We aim to generate a new conversation about the role of business in society.

Diverse, Balanced & Inclusive leadership

Where do we start?

Making sense of your own leadership style and how to build authentic and effective relationships with your team.

Case Study 

Rosie Brown // CEO COOK

Rosie started her career in London, with stints in both politics and investment banking. She joined COOK (co-founded by her brother Edward) in 2000, has worked in most departments and had three sons along the way.

 

COOK manufactures remarkable frozen food (made like you would at home) and sells it nationally in its own branded 90 retail stores, through 500 concessions partners and also has a growing ecommerce business.

 

COOK has 1200 team members and been voted as one of the Sunday Times Top 100 Companies to Work For. Rosie became people director in 2012, managing director in 2016, and co-CEO last year.

Thinking points

Once you have watched the video consider the following points - individually or with your team

1. What happens when you 'totally misunderstand how people work'. What are the likely outcomes for you and your team and your collective performance?

2. 'Soft skills' are sometimes seen as unbusiness-like, even the phrase 'soft skills' seems counter to many workplace environments. What's at stake if soft skills are not valued?

3. Is there a connection between the relationships in your team and your performance? (and the bottom line?)

4. What steps can you take as a leader to begin to understand the individuals in your team better?

5. Rosie says that leaders have to model the kind of behaviour they want to foster - for instance saying 'yes, I got that really wrong'. Consider the pros and cons.

6. Self-awareness seems to be at the heart of Rosie's leadership style. She says: 'It's the responsibility of leaders to develop themselves... otherwise don't lead people.' Where do you stand on this point?

What are other CMI leaders saying?

Connected Leaders

A collection of videos exploring how we lead. What matters to us as individuals? What do we care about and how to we lead with integrity both individually and collectively?

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"It's just remembering sometimes that we are all people, we all have feelings and we are all motivated by different things."

Paul Crouch // Finance Director // BT Group

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Speaker, Writer, Change-maker
"The Eth Word encourages and shares insights into leadership that emphasise all those attributes essential to our humanity and so often unmentioned in the lexicon of business thinking and  literature. For this reason alone, I am unreservedly committed to supporting this important initiative."
Mac Macartney
Speaker, Writer, Change-maker
"The Eth Word encourages and shares insights into leadership that emphasise all those attributes essential to our humanity and so often unmentioned in the lexicon of business thinking and  literature. For this reason alone, I am unreservedly committed to supporting this important initiative."
Mac Macartney
Speaker, Writer, Change-maker
"The Eth Word encourages and shares insights into leadership that emphasise all those attributes essential to our humanity and so often unmentioned in the lexicon of business thinking and  literature. For this reason alone, I am unreservedly committed to supporting this important initiative."
Mac Macartney
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