Ryan Gellert // General Manager EMEA // Patagonia If change is going to be sustainable, it has to be real, we have to mean it. Ryan Gellert, from Patagonia asks: who is going to lead the change towards a sustainable future - individuals, government, business? As Ryan says in the clip, business and government are simply ‘collections of individuals’ - and this is the key. Whether it is the state or business, it’s about the individuals. If the commitment to care about the work