Our Approach

Our approach is simple. We ask business leader to share their humanity – to have unbusiness-like conversations to talk about the things they care about, the things that really matter most to them as individuals when they walk into work and the conditions that they believe create good leadership. And then we share this through film.


We're starting with those at the helm of big business, with the idea that those with the most leverege have the greatest opportunity to motivate change. Enabling business leaders to be seen reflecting on their own vulnerability refocuses attention away from the corporate to the individual.


We want to normalise this conversation. 


The Eth Word aims to contribute to the emerging appetite for a different kind of business that better serves employees and wider society.

“What's that about ?” I asked him. It seemed to be a reasonable challenge. “Why is that when we talk about love...

Listening to people outside our ‘bubble’ can also help to build deeper relationships with colleagues, and culti...

What if all this effort is for nothing? What if nothing changes. If nobody cares and the world carries on just...

Millennial students say companies need to adapt to changing consumer expectations about their contribution to s...

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Floor Four,

Dukes Keep

Marsh Lane


SO14 3EX

07753 827550

We film unbusiness-like conversations with leaders about values, purpose and leadership  We aim to generate a new conversation about the role of business in society.