Floor Four,

Dukes Keep

Marsh Lane

Southampton

SO14 3EX

07753 827550

We film unbusiness-like conversations with leaders about values, purpose and leadership  We aim to generate a new conversation about the role of business in society.

Attracting talent, engaging customers

September 6, 2017

JULIA CHRISTENSEN HUGHES

Dean, College of Business and Economics, University of Guelph, Ontario

 

How often do our values align with those of the organisations we work for and buy from?

 

There are many factors at play when we make purchasing decisions and career choices, but people are increasingly looking for more personal and purposeful connections, says Dr Julia Christensen Hughes, Dean of the College of Business and Economics at the University of Guelph, Ontario.

 

Values-led brands are an attractive proposition for customers and employees, and rewarding for businesses.

 

 

Share on Facebook
Share on Twitter
Please reload

Featured Posts

July 31, 2019

March 8, 2019

November 6, 2018

October 19, 2018

April 6, 2018

Please reload

Recent Posts
Archive
Please reload

Search By Tags
Please reload

Follow Us
  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square