Millennials, morality and money

February 1, 2018




Founder & CEO, RECLAIM


Much talked about and often misunderstood, millennials are often simply seeking alignment between their worldview and their workplace.


This should be no surprise. As digital natives, and with heightened awareness of social and environmental issues, their career choices are shaped by unparalleled access to information about organisations' culture and values.


Ruth Ibegbuna, Founder and CEO of RECLAIM, increasingly finds it is purpose, not pay, that matters to candidates searching for a place to be happy, to be themselves, and with a shared vision.



RECLAIM is a youth leadership and social change organisation supporting and amplifying the voices of working class young people. It runs intensive, high impact leadership programmes and works with young people to develop and deliver a range of pilot projects and campaigns on issues that affect working class communities. 


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We film unbusiness-like conversations with leaders about values, purpose and leadership  We aim to generate a new conversation about the role of business in society.