What if it doesn't matter

January 20, 2018



What if all this effort is for nothing? What if nothing changes. If nobody cares and the world carries on just as if me and my precious plans to change the world never bloody existed. I'm completely irrelevent? In fact why are you wasting my time?


After nearly 2 years work this is an alarming thing to consider. And I feel it. I feel both passionate about the Eth Word and at the same time afraid that it fits nicely into the “worthy but actually crap” category. “We love what you are doing but don't think it will convince the big players” (aka it's useless, push off)


So it's the thing I ask a mentor friend. What if this makes no difference?


So he answers - or rather, deftly deflects the questions back: What if the thing that you are good at is also the work that fills you with happiness?  What if this thing is your gift, and also the thing that you whole-heartedly believe in (most of the time) (if it is possible to wholeheartedly believe in something some of the time) You are asking me 'what if that makes no difference?'


He continues: The most honest thing you can do with a life is to find something you derive meaning from, that serves others and then to pursue it with real gusto. To give it your all. To share it, to sell it, to tell it to the world as best you can. It's relevance to others is for others to decide.


So if we can honestly say we are bringing the best of ourselves to our work, with real gusto, with an intention to change the world for the better, then perhaps our bit is done – it's now for somebody else (preferably everyone else) to make the connection.







Share on Facebook
Share on Twitter
Please reload

Featured Posts

July 31, 2019

March 8, 2019

November 6, 2018

October 19, 2018

April 6, 2018

Please reload

Recent Posts
Please reload

Search By Tags
Please reload

Follow Us
  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square

Floor Four,

Dukes Keep

Marsh Lane


SO14 3EX

07753 827550

We film unbusiness-like conversations with leaders about values, purpose and leadership  We aim to generate a new conversation about the role of business in society.