The language of right and wrong


Former New Ventures Director, Coca-Cola Europe

The honesty and impact of workplace conversations depend not only on the words we choose but whether we choose to say anything at all. Sometimes it’s the things that are left unspoken which have the power to change the way things are done. Ian Coulter, former New Ventures Director, Coca-Cola Europe, suggests that the courage it takes to voice concerns – when others remain silent – is often revealing, and also rewarding.

This was The Eth Word's first film (Jan 2016) and it remains an influential piece. Our thanks to Ian. We are pleased to re-publish it here to share the conversation with our growing audience.

Ian is the founder of subscription recipe box company THUD Limited and an associate partner at Food Strategy Associates.

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Dukes Keep

Marsh Lane


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We film unbusiness-like conversations with leaders about values, purpose and leadership  We aim to generate a new conversation about the role of business in society.