Floor Four,

Dukes Keep

Marsh Lane

Southampton

SO14 3EX

07753 827550

We film unbusiness-like conversations with leaders about values, purpose and leadership  We aim to generate a new conversation about the role of business in society.

 

"How many opportunities do we give our leaders to really speak freely, to show up and say what they genuinely believe?”

Amanda Bridger // Head of Leadership, Learning and Talent // BT Group

Connected Leaders

Working with BT Learning and Development

Bringing the BT values to life

 

To coincide with the launch of a new leadership framework and a refreshed set of global values, BT had a challenge - how to breathe some energy and life into the campaign, so it's not just "another HR initiative". 

 

Amanda Bridger, the then Head of Leadership, Learning and Talent knew she wanted something different:

 

"Our style was quite scripted - we were very good at giving leaders advice on - this is what you say and this is how you say it - so I think our communications were becoming quite vanilla."

 

So began a conversation with The Eth Word. Together, we spent several meetings with Amanda and colleagues designing the project, with a shared understanding that The Eth Word approach was founded on asking leaders to really show up and speak from the heart.

 

"How many opportunities do we give our leaders to really speak freely, to show up and say what they genuinely believe - and not just the corporate line?"  

 

Along with the uncertainty some leaders felt initially, the pay off was having the space and opportunity for unscripted conversations in an authentic, human and natural way.. 

 

"It was a risk, but I felt so confident having looked at some of the clips on the [Eth Word] website - it was what I was trying to achieve - people with passion... that's what I was try to get to."

 

In all, during the first round of filmed conversations, we spoke one-to-one with 10 leaders from across the business, producing a library of around 50 short clips. The films are being used across the organisation including within leadership development work and as an example of best practice. 

 

"How many opportunities do we give our leaders to really speak freely, to show up and say what they genuinely believe?”

"We were trying to bring it to life in more of a personal way, in line with our values,  and more of a human way”